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The things it parodied were simple-hearted and benign, to the extent that even committing them to print makes them seem goofy:
“Can you peruse this and see if it makes sense?” “Can you just turn it down a minute?” “What's my password?”
So it went, for one minute and 19 seconds.
The video's energy came from its restraint. It didn't overreach, or stray into the realm of caricature.
The Shit Girls Say video went about its spoof with attachment for its subject, and its performance captured small moments that were both ridiculous and adoring.
But among the millions of giggling viewers were those who asked whether this wasn't a viral video with a fleck of misogyny at its nucleus. Even if not, it struck an uncomfortable chord with a progressive culture that is increasingly acutely wise of the power dynamics between women and men.
These were fair questions. As it turned out, the wider have wasn't prepared to let the topic sit. Leaving cultural criticism to the seasoned bloviators, other groups simply up and made their own videos.
Source: Globe and Mail